Toy State Enters Worldwide Partnership With Sébastien Loeb Racing

Int'l toy brand Toy State entered into a worldwide partnership with Sébastien Loeb Racing. The deal includes both race sponsorships and product licensing components. The four-year global licensing agreement grants Toy State exclusive rights to develop ranges of toys in the Radio Control and "Lights & Sound" categories. Marketed under Nikko R/C and Road Rippers brands, each vehicle will feature models and liveries driven in competition by Sébastien Loeb, a nine-time World Rally Championship world champion. In addition to product licensing, Toy State will be the primary race sponsor for two Sébastien Loeb Racing events this season. Piloted by Sébastien Loeb, cars bearing the Nikko/Toy State livery will compete in August races beginning with the Porsche SuperCup event at Spa Francorchamps. The sponsorship extends Toy State's "Nikko Racing" imprint in global motorsports, as the company is currently in the middle of a sponsorship program with Tommy Baldwin Racing in the NASCAR Sprint Cup Series (Toy State).