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Marketing and Sponsorship

Marketplace Roundup: Mobile Phone Brand Yezz Extends Bordeaux Sponsorship

Ligue 1 club Girondins de Bordeaux and Infront Sports & Media announced the extension of the club's partnership with American mobile phone brand Yezz. Through the sponsorship agreement, Yezz, headquartered in Miami, will continue to be visible on the back of the official jersey of Bordeaux during the '15-16 and '16-17 seasons. Yezz Mobile will also be a committed partner in the Girondins Tour this summer -- aligned with the players who will travel along the beaches of Aquitaine (southwest France) and offer sports activities to the public (Infront). ... CONCACAF announced on Tuesday that Allstate Insurance Company will be the official protector of the Gold Cup trophy. The seven-city Gold Cup Trophy tour is scheduled for this month (Allstate). ... League Championship side Derby County extended its training wear sponsorship agreement with apprenticeship provider 3aaa for the '15-16 season. The 3aaa logo will appear on Derby's first team and management staff's day-to-day training wear (Derby County). ... The FA of Wales announced that sports fashion retailer JD will sponsor the Welsh Cup from '15-16 in a two-year deal. The event will now be known as the JD Welsh Cup. This year, 199 teams will take part, with the winners entering the Europa League qualification rounds. The first round qualifying draw took place on Wednesday (FAW). ... Volleyball England named Mizuno its first commercial partner for the London Legacy Volleyball Cup. Mizuno will be the official kit supplier of the Cup, the biggest volleyball event in England since '12. Mizuno UK will extend its recently announced relationship with Volleyball England to supply event-specific clothing to event staff and volunteers, lines of souvenir merchandise, support and guidance on merchandising, promotional extensions and general branding and imagery (Volleyball England).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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