Bayern Munich Expected To Sign Sponsorship Deal With Tech Company Gigaset

Bayern Munich "has reportedly signed a new sponsorship deal with tech company Gigaset," according to Henning Eberhardt of SPONSORs. The Munich-based company "is expected to become a second tier Platinum Partner of the club." The telecom and consumer electronics company "has reportedly signed a multi-year deal with the club." Neither Bayern Munich nor Gigaset "were available for comment." The deal is expected to be announced during a press conference at the Allianz Arena on Thursday. Financial terms of the deal were not revealed. The club's previous sponsor in the tech category was Samsung. The South Korean company "became a partner of the club in '10." Samsung's most recent deal with Bayern "expired on June 30." Gigaset became an official partner of the Ascot Racecourse and its Royal Meeting in May. The partnership between the company and the U.K. horse racetrack "will run until the end of '19" (SPONSORs, 7/8).