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Aston Martin, Red Bull In Formula 1 Talks Over Mercedes Engine Deal

Aston Martin is "negotiating a shock return to Formula 1 in a tie-up with Red Bull for next season" that would bring the team Mercedes engines, according to Holder & Freeman of AUTOSPORT. In a deal that is currently still under negotiation, Aston Martin would "become brand partner with four-time world champion team Red Bull Racing in exchange for brokering a deal for it to run the dominant Mercedes F1 engine." Mercedes owns 5% of Aston Martin, which "competed in F1 for just two seasons," in '59 and '60. Under the deal Mercedes would be "recognised as the official engine supplier of Red Bull, but Aston Martin would become a partner and have branding on the cars." The deal is "said to have the blessing of Mercedes, which is eager to run more customer teams to offset the costs of its investment in F1 and does not consider Aston Martin to be a competitor for road car sales." The talks are "understood to have been instigated" by Aston Martin CEO Andy Palmer and Dir of Marketing & Communications Simon Sproule. Aston Martin "refused to comment" (AUTOSPORT, 7/4). REUTERS' Alan Baldwin reported Mercedes Non-Exec Chair Niki Lauda "has dismissed" a report suggesting Red Bull could switch from Renault to Mercedes engines with Aston Martin branding. Lauda: "A load of rubbish. We have not been asked, we never thought about it. That's it" (REUTERS, 7/5).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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