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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Sampdoria Extends Deal With Parà

Serie A side Sampdoria has renewed its shirt sponsorship deal with Italian performance fabrics company Parà for the '15-16 season. Parà first signed a deal for its Tempotest boat interior brand to sponsor the Italian club in January. The new agreement will see the company's Parà logo featured alongside its Tempotest brand logo "as a second sponsor" on the club's shirts next season (SOCCEREX, 6/23). ... League Championship side Reading announced a new sponsorship deal with Thailand-based energy and isotonic drinks company Carabao. As part of the partnership, Carabao's name will appear on Reading's '15-16 home kit (Reading). ... League Championship side Bolton Wanderers announced ROK Mobile as the club's new principal kit sponsor on a two-year deal. The ROK Mobile logo will feature on both the club's home and away kits for the coming '15-16 season, with the third shirt to be retained for use by the club's charity initiative (Bolton Wanderers). ... The Int'l Hockey Federation (FIH) "announced a two-year extension" of its preferred supplier agreement with American firm Musco Lighting (INSIDE THE GAMES, 6/23).

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