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Marketing and Sponsorship

Marketplace Roundup: League Championship Leeds Signs Kit Deal With Kappa

League Championship side Leeds United signed a five-year kit deal with Italian sportswear company Kappa. The team will wear the new kit for the first time in its preseason friendly with Harrogate Town on July 10 (SKY SPORTS, 6/16). ... Golfer Martin Kaymer and his management team are joining forces with IMG. As part of the agreement, IMG will work together with Manager Philip Kaymer, coach Gunter Kessler and PR agent Dirk Schimmel to manage the player's worldwide affairs (IMG).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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