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Marketing and Sponsorship

Marketplace Roundup: League Championship Leeds Signs Kit Deal With Kappa

League Championship side Leeds United signed a five-year kit deal with Italian sportswear company Kappa. The team will wear the new kit for the first time in its preseason friendly with Harrogate Town on July 10 (SKY SPORTS, 6/16). ... Golfer Martin Kaymer and his management team are joining forces with IMG. As part of the agreement, IMG will work together with Manager Philip Kaymer, coach Gunter Kessler and PR agent Dirk Schimmel to manage the player's worldwide affairs (IMG).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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