Sportfive Signs Long-Term Rights Deal With Confederation Of African Football

Sportfive "agreed a 12-year extension to its media and marketing rights deal with the Confederation of African Football," according to REUTERS. The agreement extends its long-standing partnership from '17 to '28. Sportfive "is part of the French Lagardere Group." Its current deal with CAF "has been running since '08 and gives the company exclusive marketing rights to all CAF's major competitions, including the African Nations Cup and the African Champions League." Under the current deal, CAF will earn a minimum of almost $140M "from Sportfive from television and marketing revenue." No figures were given, however, "for the new package" (REUTERS, 6/13).