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Marketing and Sponsorship

Marketplace Roundup: Real Madrid Presents New Shirt For '15-16 Season

Real Madrid has presented its new shirt for the '15-16 season. The new design is similar to the old one and had been on sale for a few days before the club distributed the official images. The first kit is based on the "classic white" with gray stripes. The second kit, which has not yet been officially presented, is gray with green stripes. For the third, the club will bring back the dark blue design that has been used in previous seasons (MARCA, 6/15). ... Fuji Xerox has become the official office solutions partner of the Asian Tour, joining a growing list of top-tier corporations sponsoring the region's premier golf tour. The sponsorship will enable Fuji Xerox to activate and engage with professional golf at the highest level across the region through its direct involvement with an exclusive selection of Asian Tour events (Asian Tour). ... League Championship side Cardiff City announced that a long-term agreement has been signed, which will see adidas as the official kit and equipment supplier of the club. The start of the '15-16 season marks the return to blue home colors and the renaissance of the Bluebird as its predominant crest image (Cardiff City). ... Bundesliga side SV Darmstadt 98 "reportedly entered into a new advertising sales partnership with Ufa Sports." The German agency "will market the club’s perimeter board advertising from next season." The contract "is reported to have been awarded on a non-exclusive basis, with Ufa Sports paying no upfront guarantee" (SOCCEREX, 6/15).

SBJ Morning Buzzcast: April 26, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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