Euroleague Basketball announced that three of its existing sponsors have renewed their commitments with the Euroleague. VTB Arena park, the multifunctional state-of-the-art sports and entertainment complex being built in Moscow -- and expected to be open to public on Oct. 22, 2017 -- has extended its agreement with Euroleague Basketball for another season. The agreement features different marketing rights such as presence in all of Euroleague's communication and branding platforms, activation opportunities around Euroleague games, as well as the commitment to organize a future edition of the Euroleague Final Four. Travel and events agency Detur, one of Europe's leading companies in the travel business, will remain the Euroleague's partner for the next season. EFES Pilsener, which started its collaboration with Euroleague Basketball in '08, will continue with its sponsorship for another two seasons.
EUROLEAGUE GROWTH: With these three new agreements, the continent's premier professional club competition puts itself in the healthiest position of its history in regards to sponsorship income, which had already doubled in the last five seasons, and will now grow an additional 15% for the upcoming '15-16 season. That 15% growth is due to rise further with not only the expected renewal of existing partnerships but also the announcement of new projects and partnerships in the weeks to come (Euroleague).
