Menu
Marketing and Sponsorship

Borussia Dortmund Signs Deal With Japanese Convenience Store Chain Lawson

Borussia Dortmund "has agreed to a cooperation with Japanese chain Lawson," according to Henning Eberhardt of SPONSORs. Lawson, which operates close to 12,000 convenience stores in Japan, will support Dortmund during its upcoming Asian tour from July 5-11. The chain "will offer a special package to its customers" for the friendly against J.League side Kawasaki Frontale on July 7. The package will include a game ticket, scarf and jersey. Lawson will offer a total of 2,000 packages. The package has a price tag of €180 ($203) and sources said that more than 1,000 packages "were ordered during the first four days." The game against Kawasaki Frontale "is reportedly already sold out." The tickets "were gone within 48 hours." Around 30,000 spectators "are expected to attend the match" (SPONSORs, 6/15).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/06/16/Marketing-and-Sponsorship/Borussia-Dortmund-Japan.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/06/16/Marketing-and-Sponsorship/Borussia-Dortmund-Japan.aspx

CLOSE