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Marketing and Sponsorship

Emirates President Tim Clark Says Airline Interested In FIFA Sponsorship Renewal

Emirates President Tim Clark said that the airline "would be interested in renewing a deal to sponsor the FIFA World Cup once the scandal over corruption has been cleared up," according to Victoria Bryan of REUTERS. Emirates decided late last year "not to renew its contract to sponsor the tournament, saying the deal was not meeting its expectations." Clark said, "A lot of it not meeting our expectations has been explained by what has been revealed. I'm very glad that our name was not associated with it at this stage." He said that "it was a tough decision for Emirates," which has other high-profile sponsorships such as with Arsenal, AC Milan and Paris St. Germain, to not renew the contract and that it would be interested in sponsoring the tournament again. Clark: "I'd like to think that when it's all sorted out we get back in because it's great for us, we're so football orientated" (REUTERS, 6/9).

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