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Marketing and Sponsorship

Marketplace Roundup: German Athletics Federation Signs With Tetesept

The German Athletics Federation (DLV) has signed a new main sponsorship deal with health products brand tetesept. The deal will run for three years until the 2018 European Championships in Berlin (DLV). ... Brasileiro sides Flamengo, Corinthians, Cruzeiro, Internacional and Grêmio "are now part of the product portfolio" of watch company Technos. Technos "announced the production" of 70,000 watches for the second half of this year, including a special-edition watch "commemorating" Flamengo's 120th anniversary. Each club will have "around 10 different watch styles" priced between R$189 ($60) and R$350 ($111) (MAQUINA DO ESPORTE, 6/3). ... Wilson Sporting Goods and FIBA announced they have entered into a four-year agreement for FIBA 3x3 -- the organization's 3-on-3 competition. Wilson will supply FIBA with a new basketball designed and engineered by its Wilson Labs innovation team that responds to the speed of the game and enhances shooting, ball handling and grip for players (Wilson). ... EPL side West Ham announced its first social trading partnership with eToro. The partnership will take effect at the start of the '15-16 season. eToro has more than 4 million users across the globe, making it the the largest of all social trading networks (West Ham). ... Italian men’s bodywear brand D.Hedral signed Swiss tennis player and Olympic Gold Medalist Stan Wawrinka "as its global brand ambassador." He "will be featured in a print campaign and a film endorsing the new athletic Seamless II Collection and Ace line launching this fall" (WWD, 6/3).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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