The recently concluded Indian Premier League "saw a constant growth in each and every segment," according to INDIAN TELEVISION. This IPL, with ad revenues at more than Rs 1000 crore ($156.8M), "saw a significant fillip as compared to the previous edition." IPL 8 "also witnessed a significant growth in terms of viewership and advertising."
TV rating auditor, TAM analytics shows that IPL 8 "was sampled by 190 million unique viewers," and the time spent by the viewers fetched a 9% growth from 45 minutes and 43 seconds in '15 as compared to 40 minutes and 55 seconds in '14. Apart for viewership, advertising volume "also saw a significant growth." While there was only one biscuit brand endorsing last year, this year the number "went up to six." The paint section "also saw a significant growth as it jumped up from one to five." On the other hand, Internet service (B2C and online shopping) category "also witnessed an ascent as the number of brands went up to seven this year from four last year." The growth "also reflected in the car and jeep category as the figure went up from two to six."
Vodafone "continued to be the most prominent brand on the basis of ad volumes purchased during the live telecast" (INDIAN TELEVISION, 5/29).
