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Marketing and Sponsorship

Marketplace Roundup: Barcelona, OPPO Sign Three-Year Partnership Deal

Barcelona and OPPO signed an official partnership agreement that sees the smartphone manufacturer become an official partner of the club for the next three years. Barcelona and OPPO will cooperate in various fields such as football events, activities of associations and TV advertising, among others (Barcelona). ... The Rugby Football League announced a new commercial partnership with Trojan Workwear. As well as becoming an official partner of the RFL, Trojan will launch the "Trojan Hit of the Month" at Magic Weekend and give fans the opportunity to vote on the toughest tackle of the month. The new partnership will also see Trojan Workwear become a club partner of Super League teams Leeds Rhinos and St. Helens until the end of the '16 season (RFL).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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