European Athletics Creates New Marketing Company In Switzerland

European Athletics announced the creation of a European Athletics marketing company based in Switzerland. The new company is a joint venture with Swiss-based sports marketing agency Tridem Sports. European Athletics is the main shareholder of the new company and will maintain ownership and control of its commercial properties. European Athletics Marketing AG will act as a service company for commercial strategies and sales activities, including sponsor account management and rights delivery. One of the first tasks of European Athletics Marketing AG is to develop the sponsorship programs of European Athletics' major events and work with local organizing committees to optimize event revenues (European Athletics).