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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Fiorentina Partners With Le Coq Sportif

Serie A side Fiorentina's new technical sponsor is "confirmed to be French sports brand Le Coq Sportif." The club ended its three-year synergy with Spanish sports manufacturer Joma "and joined the French group instead." The emblem, which will now appear on the shirt of the Gigliati, "is already linked to rugby, tennis, and cycling, and is particularly known for sponsoring of the Tour De France" (FOOTBALL ITALIA, 4/5). ... Baku 2015 European Games signed Red Bull as its official supporter. Red Bull’s social media channels "will run a number of social media activations on a regional basis from now until the Games to support Baku 2015" (AROUND THE RINGS, 4/2). ... The Tokyo 2020 Organizing Committee welcomed Asics Corp. as its 10th Tokyo 2020 Gold Partner, in the sporting goods category (Tokyo 2020).

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