Bruin Sports Capital Adds Senior Positions To Evaluate Potential Acquisition Targets

Bruin Sports Capital "has added three more senior positions, including two financial experts who will evaluate potential acquisition targets," according to Michael Smith of SPORTSBUSINESS JOURNAL. Bruin, founded in January by George Pyne to be a sports media and marketing company, "last week added Jeffrey Roth from Allen & Co., as well as Vincent Sarafa from Deloitte." In addition, Pyne "dipped into his past and hired marketing strategist Eva Hoffman, with whom Pyne worked when both were at NASCAR." Roth "was hired to serve as Bruin’s vice president and principal, and will be responsible for evaluating companies that Bruin might seek to acquire." At Deloitte, Sarafa "advised clients on mergers and acquisitions." He was brought on as an associate at Bruin. Hoffman "comes to the company from the Brooklyn Nets, where she was a marketing consultant for the NBA team and Barclays Center." Payne said that the new company will be headquartered in White Plains, N.Y. (SPORTSBUSINESS JOURNAL, 3/23 issue).