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SBD Global/March 23, 2015/Marketing and Sponsorship

Cobra Energy Drink Partners With Liverpool Ahead Of Myanmar Fixture

Liverpool, which earlier this week announced that "it had added a Malaysian fixture to its 2015 pre-season tour schedule, has announced a further expansion in the south-east Asia region with the launch of a regional partnership with Cobra Energy Drink," which sees the brand become the official energy drink of Liverpool in Myanmar, according to Paul Nicholson of INSIDE WORLD FOOTBALL. As part of this deal, Cobra Energy Drink "gains the rights to use Liverpool's brand and players in local marketing campaigns." Cobra "will also market Liverpool-themed bottles of its Cobra Energy Drink." The promotion "is designed to bring new experiences to Myanmar people such as Premier League viewing games in Yangon and Mandalay, meetings with football legends, and free passes to LFC Tour 2015." No figure "was released for the value of the deal" which initially runs through to the end of the '15-16 season (INSIDE WORLD FOOTBALL, 3/20).
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