Coca-Cola Hires RT Marketing For Rugby World Cup 2015, Euro 2016, Rio Olympics

RT Marketing has been chosen to create, manage and deliver event and hospitality production services for Coca-Cola during the Rugby World Cup 2015 in London and Cardiff, Euro 2016 in Paris and the Rio Olympic Games in '16, according to Alison Ledger of EVENT MAGAZINE. The Richmond-based agency previously delivered Coca-Cola activations for the London 2012 Olympics and the Sochi 2014 Winter Olympics, as well as in São Paulo and Rio De Janeiro for the 2014 FIFA World Cup. RT Marketing Dir Ben Rodber said, "The re-appointment by Coca-Cola is a great reward for our team that has been working with the brand since 2011" (EVENT MAGAZINE, 3/18).