Adidas Golf Brand TaylorMade Appoints We Are Social Ahead Of Refreshed Editorial Strategy

Adidas "appointed We Are Social as the European social agency for its golf brand TaylorMade as it looks to implement a new editorial and art direction strategy," according to Natalie Mortimer of THE DRUM. The agency "will work with TaylorMade-Adidas Golf to produce creative ideas led by social thinking and to produce impactful photography and video assets of its biggest players for use across its social channels." We Are Social "will be responsible for managing the social media strategies for multiple brands under the TaylorMade Golf umbrella, including Adidas golf and Ashworth." TaylorMade "has endorsement deals with a variety of athletes in the golf world including those competing in the PGA , LPGA, Champions Tour and European Tour" (THE DRUM, 3/12).