Infront Sports & Media To Exclusively Market Second Bundesliga Side 1860 Munich

Infront Sports & Media is to become exclusive marketing partner of Second Bundesliga side 1860 Munich with immediate effect. Since '13, the int'l sports marketing company has been supporting HI2 Sports, the club’s previous marketing partner, with nationwide sales support. The agreement follows HI2’s decision to reduce its capacities and transfer the marketing rights back to 1860 Munich. Infront will handle the entire marketing portfolio of the club. Rights include high-profile sponsorship packages such as the main and title sponsorship as well as highly visible stadium advertising opportunities. Furthermore, Infront will market the hospitality program available for home matches in the Allianz Arena. HI2 will, however, continue to handle merchandise licensing. Infront plans to locate a dedicated marketing team at the 1860 Munich office in the near future. The team will be supported by Infront's Germany headquarters in Frankfurt as well as by the national and int'l sales network of the company (Infront).