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Media Notes: More Than 15 Million Viewers Tuned In To Watch Formula E Races In Japan

Formula E has proven to be a success with fans in Japan, with the opening four races of the championship pulling in a huge TV audience. In fact, so far the Japanese fans, who can watch all Formula E action live via TV Asahi, have been the single largest audience with a combined viewership of more than 15 million for the opening four races. The passion for electric racing also appears to be mirrored with the Japanese enthusiasm for electric cars. Recently released figures show that there are now more electric car charging points in Japan than there are petrol stations (Formula E). ... The Professional Squash Association expanded its broadcast portfolio with the addition of SKY TV New Zealand after signing an 18-month agreement with the Australasia broadcaster. The agreement, which was reached in conjunction with Broadreach Media, will see live squash from the PSA World Tour broadcast across New Zealand to the channel's more than 800,000 customers for the first time ever (PSA).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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