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Marketing and Sponsorship

Marketplace Roundup: Tokyo 2020 Adds Canon To List Of Gold Partners

The Tokyo 2020 Organizing Committee announced that Canon has been appointed a gold partner. Canon is the third partner of the Tokyo 2020 Marketing Program. Canon has been designated Tokyo 2020's still cameras and desktop reprographic hardware provider (Tokyo 2020). ... GN bank has officially been announced as title sponsor of the Division One League. The league, which will now be referred to as "GN Bank Division One League," is set to begin over the weekend across the country. The sponsorship package, which is worth about GHC 2.1M ($616,000) for three years, will be paid in three tranches (Ghana FA). ... FIFA announced that the Canadian entity of Trend Micro Incorporated joined the sponsorship roster of the FIFA Women’s World Cup Canada 2015 as a national supporter of the tournament. The company joins existing national supporters Bell Canada and Labatt Breweries, who will activate local campaigns as part of the event, which is taking place from June 6 until July 5 in six host cities across Canada. Trend Micro will leverage this sponsorship to raise awareness about the company, as well as its mission to the make the world safe for exchanging digital information (FIFA).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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