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Marketing and Sponsorship

Polish Football Association Announces Partnership With Grupo Lotos

The Polish FA (PZPN) "agreed a deal with Grupa Lotos to become the national governing body’s main sponsor," according to SOCCEREX. According to sportmarketing.pl, the 12-year deal could be worth as much as €8M ($9M), while the governing body "would be entitled to additional money" if the Polish national football team reaches UEFA Euro 2016 in France and the 2018 FIFA World Cup in Russia. Grupa Lotos "will replace Orange as the PZPN’s main sponsor" after the telecom brand’s contract expired at the end of July (SOCCEREX, 2/17).

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