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| Chinese Tennis Association |
The Chinese Tennis Association "unveiled a new national team logo on Thursday, creating a fresh image on the international stage." The new CTA logo "will be used on team outfits, organization banners and event signs for promotion and commercial purposes." It "features a modern design with a tennis ball overlapping a five-star pattern, symbolizing the Chinese national flag, in yellow on a red background" (
CHINA DAILY, 2/12). ...
Chevrolet has reached an agreement with the Brazilian soccer federation, the CBF, to acquire the sponsorship rights to the Brazil Global Tour (BGT).
Chevrolet will replace Gillette as the major sponsor of the BGT from 2015.
- See more at: http://www.soccerex.com/news/2015/02/chevrolet-extends-brazil-sponsorship#sthash.yts54UHx.dpuf
Chevrolet has reached an agreement with the Brazilian soccer federation, the CBF, to acquire the sponsorship rights to the Brazil Global Tour (BGT).
Chevrolet will replace Gillette as the major sponsor of the BGT from 2015.
- See more at: http://www.soccerex.com/news/2015/02/chevrolet-extends-brazil-sponsorship#sthash.yts54UHx.dpuf
Chevrolet "reached an agreement" with the Brazilian Football Confederation (CBF) to acquire the sponsorship rights to the Brazil
Global Tour. Chevrolet "will replace Gillette as the major sponsor of the BGT from 2015" (
SOCCEREX, 2/11). ... Liverpool announced Nivea Men as the club's official men's grooming partner. To launch the partnership, Liverpool players Jordan Henderson, Simon Mignolet and Raheem Sterling are featured in a Nivea Men TV commercial which airs for the first time on Friday on Channel 4 (
Liverpool). ...
Infor is launching a partnership with the Crusaders, one of New Zealand's most prominent and successful rugby teams.
Along with this sponsorship, Infor unveiled the Infor University Rugby Scholarship and named its first recipient.
- See more at: http://www.infor.com/articles/Infor-sponsors-crusaders-rugby-team#sthash.Vq071GQy.dpuf
Infor is launching a partnership with New Zealand Super Rugby side Crusaders. Along with this sponsorship, Infor unveiled the Infor University Rugby Scholarship and named its first recipient (
Infor). ... League Two side Cambridge United announced a partnership with Elms BMW Cambridge in a one-year deal that will see Elms BMW Cambridge become the sole sponsor of the club's new Soccer Schools. This program will be launched throughout '15, with the first courses in February half term, and Soccer Schools in 15 venues by October half term (
Cambridge United). ... Insurance provider Great Eastern on Wednesday announced an extension of its title sponsorship of the S.League for the ‘15 and ‘16 seasons worth S$1M ($800,000), a deal that is “similar to their previous contract.” The sponsorship will take the “local homegrown insurance association of Singapore’s only professional sport to eight years” (
TODAY ONLINE, 2/11). ... Liga MX side América on Wednesday presented a three-year commercial agreement with Chinese telecom Huawei. América Dir José Romano said, “For the moment it is only a commercial alliance, it has still not been determined if the sponsorship will be on the uniform” (
ECONOMIA HOY, 2/12). ... German home improvement store chain Bauhaus will sponsor the Spanish Handball League (ASOBAL) through the end of the current season. The partnership includes Bauhaus sponsoring the final stage of the Copa del Rey. Financial figures were not released (
EL PAIS, 2/12).
