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Marketing and Sponsorship

Bundesliga Side Eintracht Frankfurt Extends Deal With Commerzbank Through 2020

German financial institution Commerzbank has renewed its naming rights sponsorship agreement with Bundesliga side Eintracht Frankfurt, according to SOCCEREX. The deal will see the bank remain the naming rights partner of Frankfurt's 51,500-capacity home stadium -- the Commerzbank-Arena -- until at least the end of the '19-20 Bundesliga season. The new five-year deal, which extends the agreement past its current expiry date in '16, is worth €4M ($4.5M) annually, "up from the previous sum" of €3.2M ($3.6M). Commerzbank has had the naming rights since '05. The deal was signed between the "Franfurt-based bank, Germany's second largest, and the venue's operator, Stadion Frankfurt Management GmbH" (SOCCEREX, 2/11).

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