EPL Side West Ham Announces Record $30M Sponsorship Deal With Betway

EPL side West Ham "announced a new record shirt sponsorship deal with the online bookmaker Betway," less than a month after its previous sponsor went out of business, according to Jacob Steinberg of the London GUARDIAN. West Ham was left without a sponsor after its deal with its main commercial backer, Alpari, "collapsed when the Swiss company went into liquidation last month." However, the club "has moved quickly to secure a new partnership with Betway, which is the biggest commercial deal in West Ham’s history." Under the agreement, Betway will pay West Ham £20M ($30M) "over the next three and a half years." It "dwarfs the deal with Alpari," which was worth £3M ($4.5M) per year, and comes as the club prepares for its move to the Olympic Stadium (GUARDIAN, 2/6). In London, White & Spence wrote the deal "will see the Betway logo feature on the front" of all of the club’s senior teams’ playing shirts and training wear, along with naming rights to the Boleyn Ground’s West Stand (TELEGRAPH, 2/6).