Emirates Airline To Sponsor GCC Club Cup Featuring Top Gulf Football Teams

Emirates Airline has announced that it will be sponsoring the 30th GCC Club Cup, the annual tournament that brings together 12 top football clubs from the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, according to ARABIAN BUSINESS. The sponsorship deal for the Gulf version of Europe's Champions League "gives Emirates visibility at multiple local stadiums during the 33 matches with branding as well as advertising opportunities on key signboards." The airline will also receive hospitality rights. It is estimated that the tournament will draw in more than 200,000 spectators and will "reach 20 million people watching the key TV networks that cover the event." The GCC Club Cup is the "latest addition to Emirates' sponsorship portfolio" (ARABIAN BUSINESS, 2/7).