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Marketing and Sponsorship

Marketplace Roundup: Ligue 1 Paris St. Germain Partners With American Express

Ligue 1 side Paris St. Germain has "announced a partnership with American Express." The agreement "will see the launch of 'The Parc Concierge - American Express,' a new service in the hospitality section at the Ligue 1 side's home Parc des Princes." American Express Platinum card holders "will be entitled to a range of new benefits when attending games, with concierges on hand to make reservations at stadium bars and restaurants post-match, as well as booking taxis or tickets to shows elsewhere in Paris" (SOCCEREX, 2/4). ... Bundesliga side FC Cologne agreed to a new partnership with mail service provider Deutsche Post. The longterm deal, which started with the beginning of the second half of the '14-15 Bundesliga season, includes logo presence at Cologne home games (FC Cologne). ... Indian football club Mumbai FC has agreed to "a sponsorship deal with Playwin." The Pan India Network-owned lottery brand "will become the I-League side's lead sponsor, with its logo appearing on the front of Mumbai's matchday shirts." The financial terms of the deal "were not released" (SOCCEREX, 2/4).

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