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Marketing and Sponsorship

F1 Team McLaren Waiting For Sponsors Before Changing Car's Livery

McLaren Group CEO Ron Dennis said that the team "will change the livery of their new Formula One car when there are commercial reasons for doing so," according to Alan Baldwin of REUTERS. The team has "lacked a title sponsor since telecoms giant Vodafone withdrew at the end of 2013 and they turned up for the first pre-season test at Jerez with unbranded trucks and a car painted silver, black and red." Dennis said that "there had been discussions within the team, who have not won a race since 2012, but they would not change without reason." Dennis: "This is the livery of McLaren. It has always been a combination of these colors and it will only change for commercial reasons. It will change. But I'm not going to say when" (REUTERS, 2/1).

ON TAP: F1 team Scuderia Toro Rosso has signed a sponsorship agreement with Spanish brewery Estrella Galicia, which comes into immediate effect. The Estrella Galicia 0,0 logo features prominently on the drivers' race suits, as well as on the team personnel's clothing. In addition, it will be displayed on all the team's branding and communication platforms (Toro Rosso).

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