The FA of Singapore has signed a S$25M ($18.5M), six-year deal with int'l sports media rights company MP & Silva, according to Jonathan Wong of the STRAITS TIMES.
This "is the biggest commercial partnership for the FAS," eclipsing the S$15M, 10-year deal signed in '01 with Tiger Beer.
MP & Silva "will cover the global media rights to the FAS' national and age-group teams, sponsorship rights and international events for the Lions and national age-group squads." The company "is targeting four to six high-profile matches a year involving international teams and clubs lining up against the Singapore national team" (STRAITS TIMES, 2/2). The multi-pronged partnership will focus on Singapore’s national A team and age group teams. MP & Silva will play a major role in the development of Singapore football over the next six years. MP & Silva’s first-ever deal with the FAS will oversee several key commercial areas, including:
- restructuring its sponsorship packages that will maximize the commercial value of the Singapore national teams and expand the FAS’ digital strategy to create more activation opportunities
- introducing a new and revamped calendar of int'l events that will deliver world-class teams to compete in Singapore
- consultancy for the FAS’ media rights, as well as offer diversified content offerings and media assets to grow the national teams presence and media reach (MP & Silva).
