Marketing and Sponsorship

Chinese Billionaire Wang Jianlin Reportedly 'On The Verge Of Acquiring' Infront

1.29.2015

Chinese billionaire Wang Jianlin is reportedly "on the verge of acquiring" Infront Sports & Media, according to the AFP. Italian newspaper La Corriere della Sera reported Wang "recently hit the headlines when he bought a 20 percent stake in Spanish champions Atletico Madrid and is set to bolster his expanding football portfolio by acquiring Infront." The report "gave few precise details of the supposed deal but said Infront's parent company, Bridgepoint, was 'on the verge of selling Infront to Dalian Wanda in the coming days.'" The Infront deal, if confirmed, "would see Wang take control of the television rights for Italy's Serie A, which has fallen out of favour in recent years amid the rise in popularity of rival leagues in England, Spain and Germany" (AFP, 1/28).

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