Ecuador Spending $3.8M On Super Bowl Ad To Attract U.S. Tourists

Amid the "usual beer, potato chip, and GoDaddy ads, Ecuador will be making history by becoming the first foreign country to have a tourism commercial during the Super Bowl," according to Greg Keraghosian of YAHOO. The 30-second ad will be to the tune of "All You Need Is Love," by the Beatles, as it is part of a larger "All You Need Is Ecuador" campaign aimed at American tourists. It might "surprise some that a nation of just 15.7 million people" would spend $3.8M for the promotion. Ecuador is spending billions on improving its travel infrastructure, and the U.S. is the country's second-largest tourist market, next to Colombia. Ecuador's ambassador to the U.S., Nathalie Cely, said that U.S. tourism has grown 4% a year for the last 10 years, and the country wants to double that over the next five. Ecuador said that if it sees just 1% growth in U.S. visitors to Ecuador, it will "cover the money spent on the ad" (YAHOO, 1/26).