BT Sport Announces Seven-Year Agreement To Expand Its Range Of ESPN Content

BT Sport and ESPN have signed a seven-year agreement to expand the range of ESPN content on BT Sport. The new long-term collaboration builds on the relationship between both brands following the acquisition of ESPN's U.K. and Ireland television business by BT plc in '13. As part of the new deal, BT Sport has the opportunity to use the ESPN brand in a range of different ways with ESPN remaining part of the BT Sport channel lineup for the long term. The agreement also covers the use of the ESPN brand and potential joint digital media initiatives. The deal will see BT Sport expand the amount of programming it receives from ESPN to 5,000 hours per year. Programming supplied during the course of the agreement will typically feature the Verizon IndyCar Series, NCAA College Football and Basketball, X Games, the Australian Football League and more (BT Sport).