Carlsberg Launches Campaign To Find New Pundit For TalkSport

Carlsberg "has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season," according to Ed Owen of CAMPAIGN LIVE. The campaign "will be launched on-air by Sky's Gilette Soccer Saturday presenter Jeff Stelling" on Monday and "run on-air at TalkSport, at point of sale in-pub and Premier League perimeter board advertising for five months." TMS, appointed to consolidate below-the-line activity in '13, "developed creative and will also handle the experiential portion of the campaign." Throughout the campaign, TalkSport presenters "will give on-air updates on the progress of the competition." Stelling "will feature in a PR drive, Clifford French handling consumer and Fleet Street Communications trade PR." Carlsberg Brand & Sponsorship Activation Manager Paul Morris said, "Every football fan likes to think of themselves as a pundit -- talking about the beautiful game is something of a sport in itself" (CAMPAIGN LIVE, 1/21).