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Marketing and Sponsorship

ManU's $1.13B Kit Deal With Adidas To Allow Club To Pursue Stars Including Lionel Messi

ManU's £750M ($1.13B) kit deal with adidas means "nobody is off limits this summer" -- and that includes Barcelona's Lionel Messi, according to Mike Keegan of the London DAILY MAIL. ManU Manager Louis van Gaal is expected to go on "another spending spree" after splashing out £156M when he arrived at Old Trafford. And with cash from the world-record deal with adidas set to "drop into the club accounts after the end of this season, money is no object." A source close to the 10-year agreement said, "It's no secret that after this, nobody is off limits." Messi, 27, hinted that he "may leave Barcelona when he was named runner-up to Cristiano Ronaldo at the Ballon d'Or in Zurich," saying, "I don't know where I'll be next year." Reports in Spain had claimed adidas, which sponsors Messi, would help fund a £200M ($302M) move. That "is unlikely." However, the source added that ManU's agreement with adidas "may well" make it an "attractive proposition" for Messi. The source said, "It certainly would not hinder it" (DAILY MAIL, 1/21).

Source: DAILY MAIL

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