CBA League’s mid-season highlight was a sell-out success with up to 18,000 spectators at the National Indoor Stadium in Beijing. Infront Sports & Media provided full services including event operation, marketing, media production and broadcaster services. The CBA All-Star Weekend was live broadcast via China's national sports channel CCTV-5 and a number of local channels. The opening ceremony attracted 7 million viewers on average (+11% compared to the previous year). For the 2015 All-Star Game held on Jan. 18, CSM Media Research once again registered a record-high audience, attracting more than 8.1 million viewers on average (+14%). More than 41 million individual TV viewers enjoyed the full evening entertainment, which featured not only the game, but also the Tsingtao Laoshan Brewery Skill Challenge, the Li Ning Slam Dunk Contest and the FAW-Volkswagen Three-Point Shoot-Out. Audience figures reached a peak for the latter as more than 13 million people tuned in. In total, the two days of the competition -- featuring Saturday’s Rookie game and contest preliminaries and Sunday’s elite match and contest finals -- reached a cumulative audience of more than 85 million (Infront).
