Hamburg Exec Joachim Hilke Calls For Change In Distribution Of Bundesliga TV Money

Bundesliga side Hamburg SV Marketing Dir Joachim Hilke "calls for a more fair distribution of TV money in favor of historic clubs that attract higher ratings," according to the DPA. There is "no doubt that historic clubs deliver the Bundesliga's emotional value." Hilke: "And the football product is only sold through emotions. Therefore I think it's just fair to negotiate a new TV money distribution key in the near future." The Bundesliga broadcast rights are up for negotiations next year. Dortmund Managing Dir Hans-Joachim Watzke called for a new distribution key in '10. Hilke feels Hamburg does not receive the right reward in terms of media attention. The 47-year-old said, "We are one of the main ratings drivers on pay-TV. For example, despite finishing 16th last season, we had the second highest ratings of all Bundesliga teams" (DPA, 1/19).