Twelve Hamburg-Based Agencies Support City's 2024 Summer Olympics Bid

Twelve Hamburg-based agencies "are supporting the city's bid to host the 2024 Summer Olympics," according to Elke Jacob of HORIZONT. The agencies will develop a "citizen campaign" for the initiative "Feuer und Flamme" ("Fire and Flame"), which was created by the Hamburg Chamber of Commerce for the Olympic bid. In the first step, the agencies "developed a campaign, which will launch in a couple days, to win over bid opponents." The campaign "will include 10 different images showing Hamburg residents declaring their support for the bid." The campaign slogan is: "Ich bin Feuer und Flamme, weil Hamburg nur gewinnen kann" ("I'm fire and flame because Hamburg can only win"). The 12 agencies supporting the bid are: Zschaler; Lukas, Lindemann, Rosinski; Kolle Rebbe; Fluent; Beebop; Jung von Matt/sports; Fischer-Appelt; Faktor 3; Feldmann + Schultchen; Initiative; Steuermann; and Thjnk (HORIZONT, 1/19).