Hero Hockey India League 2015 Unveils 'Fight Like This' TV Campaign

The countdown to the third season of the Hero Hockey India League "has begun," according to INDIAN TELEVISION. Star Sports and organizer Hockey India have launched their new campaign, with the tagline "Ladoh Toh Aise" ("Fight Like This"). As part of the new campaign, two commercials in Hindi have been shot. Shimit Amin, the director of cricket movie Chak De! India, which starred Shah Rukh Khan, "returns once again to India's national sport." Amin is the creative director of the new Hockey India League campaign. The campaign brief seeks to reach out the "brave new and emerging Indian." Star Sports Creative Communication Head Juju Basu "along with his team members comprising Vaibhav Chib, Vikas Dubey and Charles Chakkunny were part of the campaign." Red Ice Films was the production house that shot both the films. The film, featuring Sardar Singh, has been directed by Basu while the one with Sreejesh has been directed by Surya Balakrishnan (INDIAN TELEVISION, 1/17).