The initial season of the World Kabaddi League "attracted an aggregate reach of just over 101 million individuals as per TAM India in its very first edition placing it among the top five sporting properties in India," according to INDIAN TELEVISION. This "is both in terms of viewers as well as visibility to sponsoring brands." The league, which was telecast live on Sony Six, also garnered 1.5 million views on YouTube with 60% of the views coming in from the diaspora in the U.S., Canada, U.K. and as far as Italy. Additionally an estimated 50 million reach "was acquired through international feed" in Pakistan, the Middle East, Europe, the U.S. and Canada. Repucom India found that "the 86 matches played during the first season garnered as many as 143 hours of screen exposure, which translated into an hour and 40 minutes of exposure per match." The event as a whole received media value worth Rs 3B ($48M) for 86 matches with an average worth of Rs 35M ($563,000) per match. Title sponsor Wave Infratech "earned maximum visibility and ROI" with a 45% share compared to all the other sponsors exhibited during the event (INDIAN TELEVISION, 1/14).
