Sporty Solutionz, a media broadcast rights marketing management company and media rights evaluators, has signed a multi-year deal with New Zealand Cricket.
The deal enables Sporty Solutionz to sub-license New Zealand Cricket rights until 2016-17 in Pakistan, Sri Lanka, Bangladesh and other parts of the sub-continent outside India.
This will involve all cricket hosted by NZC during the 2014-15, 2015-16 and 2016-17 seasons.
During the period of the contract ..
The deal "enables Sporty Solutionz
to sub-license New Zealand Cricket rights" until '16-17 in Pakistan, Sri
Lanka, Bangladesh and other parts of the sub-continent outside India. This "will involve all cricket hosted by NZC" during the '14-15, '15-16 and '16-17 seasons. During the period of the contract, NZC will play host to eight
int'l series, "including three visits from Pakistan, two from Sri
Lanka, and a visit each from Bangladesh, Australia and the West Indies" (
PTI, 1/12).
