Footballer Zlatan Ibrahimovic Strikes Deal With Clothing Chain Dressmann

Swedish footballer Zlatan Ibrahimovic has struck a deal with clothing chain Dressmann, with plans announced to launch a "new brand in the sporting department," according to THE LOCAL. Representatives from Dressmann have not "given away much." Dressmann Marketing Dir Knut Vidar Nilsen said, "We're talking about a guy who might be the most exciting sports personality in the world right now." But Nilsen "refused to elaborate on what exactly shoppers can expect, nor when they could expect it." Swedish branding expert Niklas Turner Olovzon said that the fact Zlatan was "teaming up with a low-priced clothes shop wasn't so strange." Olovzon: "Dressmann targets the male audience among the Swedes, and Zlatan is an extremely strong messenger for them" (THE LOCAL, 12/15). Both parties have established the company as Varner Ibrahimović AS (Dressmann).