Coca-Cola Finalizes European Communications Support For UEFA Euro 2016

Coca-Cola has finalized "its line-up of agencies to support its communications activity" in Europe around the UEFA Euro 2016 football tournament, according to Kate Magee of CAMPAIGN LIVE. The brand "has appointed five agencies in total." The Spanish-based SRA Rushmore "will handle content activity." Ogilvy Frankfurt "has won the digital work and M&C Saatchi Sport & Entertainmnet has been appointed to run the PR." WPP’s Possible was originally expected to pick up the digital activity "but a last minute change at Coca-Cola means that Ogilvy Frankfurt will now look after that work." MediaCom, which has an existing relationship with Coca-Cola, "will do the connections planning, and Geometry Global will handle the shopper marketing." Euro 2016 "will take place in France" between June 10 and July 10 (CAMPAIGN LIVE, 12/9).