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Marketing and Sponsorship

Andy Murray Set To Lose Money In New Clothing Deal As Adidas Contract Ends

Andy Murray "is likely to have to accept a considerable cut in payments when his new clothing deal is unveiled as his lucrative five-year deal with adidas comes to an end," according to Mike Dickson of the London DAILY MAIL. Murray "is shortly expected to announce a new major sponsor, joining Laura Robson and James Ward on the clothing-go-round as British players’ on-court appearance change considerably in 2015." Robson "has also left adidas and gone to their fellow giants Nike," while Murray is expected to replace his expiring five-year $15M deal with an arrangement promoting a company less automatically associated with tennis. It is believed that a "frontrunner in negotiations has been American company Under Armour," which is more known in this country for its deal kitting out Tottenham Hotspur. Industry experts said that New Balance has also been interested in expanding its tennis presence, although last year it signed Canada’s Milos Raonic. Rumors that Murray "might revert to his old clothing partner, Fred Perry, are reckoned to be inaccurate." Regardless, the money is not likely to approach the $3M per year that adidas has been paying the 27-year-old Scot (DAILY MAIL, 12/9).

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