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Marketing and Sponsorship

Marketplace Roundup: Former ManU Keeper Schmeichel To Endorse Bookmaker Tipico

Ex-ManU goalkeeper Peter Schmeichel has signed a personal endorsement deal with Danish bookmaker Tipico. Schmeichel will become a brand ambassador for the bookmaker in his native country of Denmark, Germany and Austria (Tipico). ... Barcelona's new shirt design "will not receive official approval" until the club's board of directors votes in its favor (MUNDO DEPORTIVO, 12/3). ... Liqui Moly is terminating its engagement in the World Touring Car Championship. In its place the German motor oil and additive expert will continue its sponsoring activities with Volkswagen at the new TC3 Int'l Series next year (Liqui Moly). ... EPL side Tottenham Hotspur has added El Cerrito Futbol club to its "growing global coaching programme aimed at supporting the development of the grassroots game in North America." The deal "will see staff from Tottenham’s global coaching team work in partnership with the U.S. side throughout the season" (SOCCEREX, 12/3). ... Integrated financial services provider Momentum, through its business unit Momentum Investments, is the latest partner to be associated with the Nelson Mandela Legacy Cup. Momentum Investments will be the official supporting partner to the event (Nelson Mandela Legacy Cup).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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