Arsenal has announced a three-year exclusive deal for Carlsberg UK to supply a range of alcoholic beverages within Emirates Stadium. The agreement will offer fans the opportunity to enjoy Carlsberg's lager, ale and stout products on match days and during other events held at Emirates Stadium (Arsenal). ... Health and life insurer Vitality has been announced as the new official wellness partner of the Welsh Rugby Union, as part of a health partnership which will be in place for the next two years. The agreement links Wales and
Vitality, giving the insurer a wide range of assets, from stadium TV
advertising to member experiences. The
partnership is aimed at raising the profile of health and life insurance in the target market (WRU). ... A-League side Melbourne Victory announced it signed AGL Energy Ltd. as its official energy partner. AGL will also join 94 other companies as a Victory in Business member
and will help to grow Victory's corporate
networking group (Melbourne Victory). ... Australian Football League side Port Adelaide named flavored milk brand OAK a premier partner under a multi-year deal. The brand's commitment to Port Adelaide will see its logo appear on the club's media backdrop (Port Adelaide). ... Roger Federer has signed a long-term partnership with Swiss telecom company Sunrise (Sunrise). ... Williams F1 Team announced a new multi-year technology partnership agreement and sponsorship with global business technology, cloud and managed services provider Avanade. Avanade and Williams will develop a suite of tools to ensure that the team fully optimizes its new enterprise platform. The partnership agreement and sponsorship will see the Avanade logo appear on the side pod leading edge of the team’s racing cars and team apparel from the '15 season onward (Williams F1). ..The Qatar 2015 Organizing Committee announced Go & Fun as an
official partner and the official sport drink of the 24th Men's Handball World Championship. Go & Fun Sport Drink is the first Green Concept energy drink developed for athletes without artificial ingredients, colors, flavors, chemicals and preservatives (Go & Fun). ... Erebus Motorsport secured the support of another business new to the world of V8 Supercars, with Korean fast-moving consumer goods company Nongshim signaling its arrival in the Australian marketplace for the final race of the year. Nongshim, makers of Korea’s “Shin Ramyun’’ noodle, will receive its first "taste" of V8 Supercars at Homebush with prominent branding on the front and rear windscreen banners of the #9 Mercedes-Benz E63 AMG piloted by Will Davison (Erebus Motorsport).
