International Cricket Council Announces New Partnerships With SAP SE, MRF

The Int'l Cricket Council has announced a new partnership with enterprise application software services company SAP SE as its exclusive analytics and cloud partner for the ICC Cricket World Cup 2015. The partnership, which starts immediately and runs through to the end of the tournament, will see SAP utilize its HANA platform to power numerous live match experiences across the ICC’s network of websites, to enhance the experience for fans and media with real-time data, statistics and performance analysis. In addition, SAP will provide cloud-based services to host the ICC’s Cricket World Cup statistics database, incorporating match data for its flagship ODI event. The ICC also announced a partnership with MRF Tyres of India which extends to the ICC Cricket World Cup 2015. MRF has a long-standing association with the game. MRF’s "Pace Foundation" earned the reputation of being a leading institution for developing fast bowling skills across all Test playing countries (ICC).