Williams F1 Team announced that it has signed a new multi-year partnership agreement with Unilever beginning in '15. Unilever will use the platform of F1 to further brand awareness for its deodorant brand Rexona. The Rexona logo will appear on the sidepod, front wing and front wishbones of the Williams Mercedes FW37, as well as the team environment and apparel. Furthermore, Williams Advanced Engineering, the technology and engineering services business of the Williams Group, will be working with Unilever to provide support in the areas of sustainability and efficiency (Williams F1). MOTORSPORT reported Williams poached Unilever "from struggling Lotus." Unilever "has advertised its brands Rexona and Clear on the most recent Lotus cars." Williams Deputy Team Principal Claire Williams said that, given their resources,"the British team can be directly compared with the similarly-sized Lotus." Williams: "It is obvious, because like them, we get results with a budget half the size of the big teams." She also said that for a team like Williams, sporting and commercial success are "inextricably" linked. Williams: "It (the interest of sponsors) really is picking up. People want to be a part of it" (MOTORSPORT, 11/28).
